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Eco • Concept Build
Surf Eco Villa
Sustainable surf haven for conscious travelers
The Challenge
Refining the Vision
Attract eco-conscious surfers and travelers. Emphasize sustainability, community, and authentic local experiences.
Key Decisions
- •Authentic, community-focused tone
- •Emphasize sustainability without greenwashing
- •Highlight local partnerships
- •Surf-focused but welcoming to all
- •Showcase real guest experiences
The Audience
Targeting the Right Guest
Eco-conscious travelers, surfers (all levels), digital nomads, ages 25-45, seeking authentic experiences and sustainable travel.
Conversion Flow
- 1Hero appeals to values (sustainability + surf)
- 2Eco initiatives build credibility
- 3Surf info addresses core audience
- 4Community section creates connection
- 5Guest stories provide social proof
- 6Inquiry emphasizes shared values
Built for Performance
Every Olyzono build is optimized for speed, SEO, and accessibility.
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Performance
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Accessibility
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Best Practices
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SEO